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Mochi Media Advertising Guidelines

  1. Accounts
    1. Advertisers are not permitted to manage multiple self-serve online advertising accounts
    2. Advertisers must not programmatically automate the creation of accounts or ads.
    3. Advertisers must not upload content that contains Trojan horses, viruses, or other content that could cause technical damage to Mochi Media’s or its users networks, computers, or data.
  2. Landing pages / Destination URLs
    1. Ads that contain a URL or domain in the advertisement must link to that same URL or domain.
    2. All users must be sent to the same destination URL when the ad is clicked.
    3. Destination URLs that generate a pop-up (including "pop-overs" and "pop-unders") when a user enters or leaves the page are not allowed.
    4. Advertisements cannot contain fake functionality, such as search buttons, search fields, operating system alerts or warnings.
    5. Destination URLs cannot utilize "mouse trapping" whereby the advertiser does not allow users to use their browser "back button" and traps them on their site and/or present any other unexpected behavior (for example: navigation to another ad or page).
    6. No advertisement may require viewers clicking on the ad to submit personal information (phone numbers, physical addresses, or email addresses, etc.) on the landing page or in the ad, except to enable an ecommerce transaction and when the ad and landing page clearly indicate that a product is being sold.
    7. A secure server connection (https) must be used when collecting personal information from users.
    8. Ads and destination pages cannot contain Mochi Media trademarks or logos, or otherwise reference Mochi Media in the content of the landing page or its URL.
  3. Ad Copy
    1. Ads must directly relate to the content on the landing page.
    2. Ads must clearly state and represent the company, product, or brand that is being advertised.
    3. Ads may not insult a user.
  4. Language and image content
    1. Provocative images will not be accepted.
    2. Ads may not contain, facilitate or promote adult content, including nudity, sexual terms and/or images of people in positions or activities that are excessively suggestive or sexual.
    3. Ads may not contain, facilitate or promote offensive, profane, vulgar, obscene, or inappropriate language.
    4. Ads may not contain, facilitate or promote defamatory, libelous, slanderous and/or unlawful content.
  5. Prohibited Content
    We do not accept advertising referencing, facilitating, or prompting the following:
    1. Tobacco products
    2. Ammunition, firearms, paintball guns, bb guns, or weapons of any kind
    3. Gambling, including without limitation any online casino, sports books, bingo, or poker
    4. Software downloads, freeware, or shareware
    5. Scams, illegal activity and/or illegal contests, pyramid schemes, or chain letters
    6. Uncertified pharmaceutical products and/or products with unsubstantiated medical claims, including diet and juicing products
    7. Adult friend finders or dating sites dating sites of any kind
    8. Adult toys, videos, or other adult products
    9. Web cams or surveillance equipment
    10. Web-based non-accredited colleges that offer degrees
    11. Mobile subscription advertisements of any kind
    12. Inflammatory religious content
    13. Politically religious agendas and/or any known associations with hate, criminal and/or terrorist activities
    14. Alcohol products
    15. Political content that exploits political agendas or uses "hot button" political issues for commercial use regardless of whether the advertiser has a political agenda
    16. Hate speech, whether directed at an individual or a group, and whether based upon the race, sex, creed, national origin, religious affiliation, marital status, sexual orientation or language of such individual or group
    17. Content that advocates against any organization, person, or group of people, with the exception of candidates running for public office
    18. Content that depicts a health condition in a derogatory or inflammatory way or misrepresents a health condition in any way
    19. "Get rich quick" and other money making opportunities that offer compensation for little or no investment, including money making schemes positioned as alternatives to part-time or full-time employment
  6. Mochi Media references
    1. Ads are not permitted to mention or refer to Mochi Media, its site or its brand in any manner, including in the title, body, image, or destination URLs.
    2. Ads must not use Mochi Media logos, trademarks, or site terminology (including Mochi Media, Mochi Ads, Mochi Analytics, MochiLand, and other company graphics, logos, designs, or icons).
    3. Mochi Media’s site features may not be emulated.
  7. No incentives
    1. No ad may offer incentives to viewers for clicking on the ad, for submitting personal information (phone numbers, social security numbers, physical addresses, email addresses, etc.), or for performing any other tasks.
  8. Prices, discounts, and free offers
    1. No ad may be deceptive or fraudulent about any offer it makes.
    2. If an ad includes a price, discount, or 'free' offer, the destination URL for the ad must link to a page that clearly and accurately offers the exact deal the ad has displayed.
    3. If an ad includes a price, discount, or 'free' offer, the advertisement must clearly state what action or set of actions is required to qualify for the offer.
  9. Copyrights and trademarks
    1. In both ad text and image, you must not include any content that may be deemed as infringing upon the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary right, or that is deceptive or fraudulent.
    2. Advertiser must have intellectual property rights to the creative and be permitted to display such creative as advertising on the Mochi Media Site.
  10. Spam
    1. No ad may contain, facilitate or promote 'spam' or other advertising or marketing content that violates applicable laws, regulations or industry standards.
  11. Downloads
    1. No ad is permitted to contain or link, whether directly or indirectly, to a site that contains software downloads, freeware, or shareware provided that a privacy policy is clearly provided and download is certified to be free of any malware.
    2. No ad is permitted to facilitate or promote (or contain a link to a site that facilitates or promotes)
      1. Collection of demographic and usage information from a user's computer without the user's express consent,
      2. Collection or request of usernames or passwords from any user,
      3. Proxying user names or passwords for the purpose of automating logins to the Mochi Media site,
      4. Containing or distributing any software that (i) "sneaks" onto a user's system and performs activities hidden to the user, (ii) may alter, harm, disable or replace any hardware or software installed on user's computer without express permission from the user, (iii) is bundled as a hidden component of other software whether free or for fee, (iv) automatically downloads without Mochi Media's express prior approval, (v) presents any download dialog boxes without a user's express action, or (vi) may violate or infringe upon the intellectual property rights of any third party, including copyright, trademark, patent or any other proprietary right