Advertiser Support

• Frequently Asked Questions

• Advertiser Questions

  • What is the maximum dollar amount I can spend within the Self Service tool?

    The maximum amount is $5,000 a month. For budgets greater than $5,000, a Mochi Media sales rep will assist you. Please consult this URL: https://www.mochimedia.com/contact/adv

• Managing my Account

  • Can I change my username/account name?

    You cannot change your username or account name once it’s been created. Please pick your account name/ username carefully.

  • Can I get a refund?

    Refunds are provided only as credit towards future advertising purchases on the Mochi Media Ad Network.

• Managing My Placements

  • What are my targeting options?

    You can target by country and/or game category.

  • Are my placements guaranteed to run?

    No, they are not. Ad impressions purchased via the self service tool are sold on a remnant basis. This means that your ad may serve if Mochi has surplus ad inventory at your supplied price point.

  • My payment has been successfully received and my ads are approved, but my ads are still not running? Now what?

    The Mochi Ads server is configured to serve highest CPMs first to available inventory. Try increasing your CPM or CPC.

  • I uploaded my advertisement, created my placement and funded my account, but ads aren’t running. What gives?

    Before you placement can start running, Mochi Media needs confirmation from our billing partner that prepayment has been received. Also, your advertisement is also queued for review and approval by Mochi Media staff. This entire process takes approximately 1 business day to finalize.

  • Can I reduce my budget on an active placement?

    Yes, you can dial-down your budget at any time. The amount you will be permitted to reduce is limited by the amount of the budget consumed to date. For example, if you have a $500 placement and $100 worth of impressions has already been spent, you’ll be able to reduce your budget by a maximum of $400.

  • How do I add money to an actively running placement?

    Currently, you’re not able to add any additional funds to an active placement. We recommend that you click on the “New Placement” link from the My Placements tab. This will place you back into the ad wizard.

  • I need to pause my placement, how do I do it.

    Navigate to the placement you’d like to pause, click on the pause icon (similar to what you’d see on a DVD player or MP3 player). You’ll be asked to confirm, click ‘Save’ to confirm. Click ‘cancel’ to return to the active status. Please note that you any funding associate with this placement is frozen.

  • I need to stop or end a currently running placement, how do I do it?

    Navigate to the placement you’d like to stop, click on the stop icon (Need to get this icon). You’ll be asked to confirm, click ‘Save’ to confirm. Click ‘cancel’ to maintain the current status of your placement. Please note that stopping a placement is a permanent change. You will NOT BE ABLE TO UNDO any changes after clicking ‘Save’. Any unspent funds will be freed up for use on new placements. It will take approximately 24 hours for your account to be credited.

• Ad Settings

  • What ad formats are supported at this time?

    At this time, only .gif, .jpg and .png file format are supported at this time.

  • What’s a destination page?

    This is the URL that users are redirected to after clicking on your banner. This is also known as a click-through URL.

  • Can I use a 1x1 tracking pixel.

    1x1 tracking pixels are not supported at this time. This is a feature that we’re looking to support in the future.

  • Can I use animated .gifs?

    Yes, we currently support animated .gifs.

• Statistics and Reporting

  • How can I access my placement / advertisement performance data?

    From the "Placements" tab, use the "Show stats for:" to select the target time period from the pull-down menu. Your placement delivery information will automatically update. To save this data to your computer, click on the "Download this data as a CSV" link.

  • How do I use Mochi Ads with my analytics?

    In order to get the best data about your visitors coming from Mochi Ads, the most important thing to do is to set up the URL for your destination page with enough information for your analytics tool to pick up. For example, if you're using Google Analytics or Urchin then you can use the URL Builder tool: http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578 - in other cases you may want to develop a custom landing page exclusively for Mochi Ads visitors to make it easier to track and tune your experience.

    Due to the nature of the way Flash works as a browser plug-in, the "Referer" from the browser can't be trusted to reliably report "mochiads.com" as the source of a click. Adding tracking information to your destination URL is a reliable method of detecting traffic coming from your Mochi Ads.

  • How should I optimize my ad for performance?

    The most common reason for discrepancy with server-side and client-side tracking are unintentional clicks, where the user closes the new browser window within the first few seconds. The best way to lower the amount of unintentional clicks is to make sure that your ad creative is not deceptive at all. Ads that mimic user interface elements, anything that looks like a "play" button, or any text that says "play" or "start" are very likely to have a very high rate of unintentional clicks.

  • Why doesn't my analytics match the clicks that Mochi Ads reports?

    Mochi Ads records a click as soon as the user's browser opens a new window to your destination URL. At that point the most important factor is the time it takes to load your site from that destination URL. If it takes a long time to load your page, the user may close the browser before your site has a chance to log that request. Common reasons that may cause your page to take a long time to load:

    Additional click redirectors:

    Every request that the browser makes takes a measurable amount of time, additional redirectors can cause seconds worth of latency.

    Slow loading landing page HTML:

    If the HTML of your page takes a few seconds to load (lots of database queries, for example) then the user might lose patience and close the browser. The faster that your page starts to load, the more users will want to stay on your site. We recommend using a static landing page or and/or use lots of caching.

    Tracking code last in HTML:

    If your client-side analytics is at the very end of your page, then it will run last after most of the other content on the page has finished loading. This can actually take quite a long time (we've seen more than 10 seconds in some cases), so you might want to move your analytics ping earlier in the HTML if you want to capture more data about visitors.